The FORA Framework

A Fuzzy Grassroots Ontology for Online Reputation Management
2013
ISBN: 978-3-642-33232-6
Verlag: Springer

Buch, Englisch, 202 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 4675 g

Reihe: Fuzzy Management Methods

Coherent introduction into Social Semantic Web and fuzzy logic

Two dedicated chapters on the emerging field of online reputation management and analysis

Presents in simple steps the development of a fuzzy online reputation analysis framework Includes a web-based prototype for online reputation analysis

Zielgruppe

Research

Autoren/Hrsg.

Portmann, Edy

Fachgebiete

• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations

Inhaltsverzeichnis

The Social Semantic Web.- Fundamentals of Fuzzy Clustering Methods.- Online Reputation Analysis.- Requirements for Online Reputation Analysis.- Fuzzy Online Reputation Analysis Framework.- The YouReputation Prototype.- Conclusion.

Über Autor(innen)

Portmann, Edy
Edy Portman is a Postdoctoral Researcher at UC Berkeley, where he is working on the intersection of Human-Computer Information Retrieval, Mediamatics, and Soft Computing. Previously he studied economics, business, information systems, and computer science at various Swiss universities. During his studies Dr. Portman worked for several organizations related to these disciplines, Link Market Research Institute, Swisscom Mobile, PricewaterhouseCoopers, Ernst & Young, and the Lucerne University of Applied Sciences and Arts. He has been a Visiting Researcher at the Keio-NUS CUTE Center at the National University of Singapore.