Buch, Englisch, 784 Seiten, Format (B × H): 202 mm x 254 mm, Gewicht: 1438 g
Buch, Englisch, 784 Seiten, Format (B × H): 202 mm x 254 mm, Gewicht: 1438 g
ISBN: 978-1-292-21331-6
Verlag: Pearson
exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The 9th Edition further illustrates microeconomics’ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With , readers will be able to fully appreciate how a modern economy functions.
Autoren/Hrsg.
Weitere Infos & Material
Part 1: INTRODUCTION: MARKETS AND PRICES
- 1. Preliminaries
- 2. The Basics of Supply and Demand
Part 2: PRODUCERS, CONSUMRS, AND COMPETITIVE MARKETS
- 3. Consumer Behavior
- 4. Individual and Market Demand
- 5. Uncertainty and Consumer Behavior
- 6. Production
- 7. The Cost of Production
- 8. Profit Maximization and Competitive Supply
- 9. The Analysis of Competitive Markets
Part 3: MARKET STRUCTURE AND COMPETITIVE STRATEGY
- 10. Market Power: Monopoly and Monopsony
- 11. Pricing with Market Power
- 12. Monopolistic Competition and Oligopoly
- 13. Game Theory and Competitive Strategy
- 14. Markets for Factor Inputs
- 15. Investment, Time, and Capital Markets
Part 4: INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT
- 16. General Equilibrium and Economic Efficiency
- 17. Markets with Asymmetric Information
- 18. Externalities and Public Goods
- 19. Behavioral Economics