Buch, Englisch, 416 Seiten, Format (B × H): 187 mm x 233 mm, Gewicht: 1122 g
Buch, Englisch, 416 Seiten, Format (B × H): 187 mm x 233 mm, Gewicht: 1122 g
ISBN: 978-0-07-709837-7
Verlag: McGraw-Hill Education
It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
Weitere Infos & Material
Chapter One: The Internet as a business driver
Chapter Two: The Impact of the Internet on business relationships
Chapter Three: E-business risk management
Chapter Four: Strategic planning for e-businesses organizations
Chapter Five: E-business models
Chapter Six: E-Organisational dimensions
Chapter Seven: Leveraging the Web for marketing
Chapter Eight: Financial appraisals of e-business organizations
Chapter Nine: Online resources and their deployment
Chapter Ten: Virtual Marketspace
Chapter Eleven: Cyber Rules and Challenges
Chapter Twelve: E-business Strategy-Lessons Learned
Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.
