Anthropology and Mass Communication

Media and Myth in the New Millennium
1. Auflage 2003
ISBN: 978-1-57181-277-3
Verlag: Berghahn Books

Buch, Englisch, Band 2, 340 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 641 g

Reihe: Anthropology & ...

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

Autoren/Hrsg.

Peterson, Mark Allen

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Acknowledgements

Chapter 1. Mass Mediations

Chapter 2. Whatever Happened to the Anthropology of the Media?

Chapter 3. Media Texts

Chapter 4. The Power of the Text

Chapter 5. Media as Myth

Chapter 6. The Ethnography of Audiences

Chapter 7. The Ethnography of Media Production

Chapter 8. Cottage Culture Industries

Chapter 9. Mapping the Mediascape

Chapter 10. Mediated Worlds?

Bibliography

Über Autor(innen)

Peterson, Mark Allen
A former Washington D.C. journalist, Mark Allen Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.