The Dynamics of Persuasion

Communication and Attitudes in the 21st Century
9. Auflage 2026
ISBN: 978-1-041-12561-7
Verlag: Taylor & Francis

Buch, Englisch, 522 Seiten, Format (B × H): 178 mm x 254 mm

Reihe: Routledge Communication Series

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence.

This edition explains the theories and foundations of persuasive communication through examples of persuasion in action, both historical and contemporary. Updates include a refreshed look at social media and misinformation; examinations of such phenomena as the medical freedom movement, conspiracy theories, and young women’s attitudes and behavior regarding social media beauty posts; and highlights of key persuasion scholars and their pivotal research contributions. The latest scholarship in persuasion and related areas is featured throughout.

The ninth edition is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

Online resources also accompany the text: links to relevant news articles and videos; lecture slides; a test bank; and an Instructor Manual with sample syllabi, key terms, chapter outlines, and sample discussion questions. Please visit: www.routledge.com/9781041125617.

Zielgruppe

Postgraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Perloff, Richard M.

Inhaltsverzeichnis

Part 1: Foundations
1. Introduction to Persuasion
2. Foundations of Persuasion
3. Historical, Scientific, and Ethical Foundations
Part 2: The Nature of Attitudes
4. Attitudes: Definition and Structure
5. Attitudes, Behavior, and the Keys to Persuasion
6. Attitude Functions
7. The Power of Our Passions: Theory and Research on Strong Attitudes
8. Automatic Attitudes, Priming, and Prejudice
9. Attitude Measurement
Part 3: Changing Attitudes and Behavior
10. Processing Persuasive Communications
11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study
12. "Who Says It": Credibility and Social Attractiveness
13. Fundamentals of the Message
14. Emotional Message Appeals: Fear and Guilt
15. Cognitive Dissonance Theory
Part 4: Persuasive Communication Contexts
16. Interpersonal Persuasion
17. Advertising, Marketing, and Persuasion
18. Health Communication Campaigns

Über Autor(innen)

Richard M. Perloff is Distinguished Professor of Communication, Psychology, and Political Science at Cleveland State University. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. Perloff is nationally known for his scholarship, including sole-authored or co-authored Milestone review articles in Mass Communication and Society on three core mass communication concepts: agenda-setting, the third-person effect, and cultivation. Perloff has published numerous essays drawing on scholarship in major American newspapers. A dedicated teacher, he has received teaching awards at Cleveland State University.