Buch, Englisch, 458 Seiten, Format (B × H): 164 mm x 243 mm, Gewicht: 823 g
Achieving Excellence Through Customer Management
Buch, Englisch, 458 Seiten, Format (B × H): 164 mm x 243 mm, Gewicht: 823 g
ISBN: 978-0-7506-6437-0
Verlag: Taylor & Francis Ltd
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by:* Clear and comprehensive explanations of the key concepts in the field* Vignettes and full cases from major businesses internationally* Definitive references and notes to further sources of information on every aspect of CRM* Templates and audit advice for assessing your own CRM needs and targetsThe most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
A Strategic Framework for CRM The Strategy Development ProcessThe Value Creation ProcessThe Multi-Channel Integration ProcessThe Information Management ProcessThe CRM Performance Assessment Process Organising for CRM ImplementationChapter referencesCRM reading list
