Marketing in a Multicultural and Vibrant World

Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
Erscheinungsjahr 2024
ISBN: 978-3-031-80903-3
Verlag: Springer International Publishing

Buch, Englisch, 157 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 440 g

Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science’s World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the  (JAMS) and .

Zielgruppe

Research

Autoren/Hrsg.

Parajuli, Jasmine

Jeseo, Vincent

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Über Autor(innen)

Vincent Jeseois Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts.

Jasmine Parajuli is Assistant Professor of Marketing at the Rankin College of Business at Southern Arkansas University (Magnolia, Arkansas, USA). Her research stream focuses on the relationship between leadership and marketing strategies, along with bibliometric analysis. Dr. Parajuli currently teaches Integrated Marketing Communication, Principles of Marketing, and Consumer Behavior.