Business of Metaverse

How Organizations Can Optimize the Opportunities of Web3 and AI
1. Auflage 2024
ISBN: 978-1-3986-1308-9
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 575 g

The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey exploring the metaverse and its myriad commercial, impact and career opportunities for business.The Business of Metaverse outlines the building blocks for success in the metaverse and how organizations can effectively position themselves to transition and benefit from it. It presents a unique framework showing how different components of the metaverse and the physical worlds can come together, providing a basis for strategic positioning for different sectors and industries and equipping readers with valuable insights into how they can anticipate and navigate key opportunities and challenges. Delving into this new world with embedded immersive capabilities, it explores what metaverse business entities could look like, the new business models in waiting and how businesses can gain competitive advantage through the power of interoperability. Taking a panoramic approach to opportunity, it examines the wide-ranging transformative impacts that the metaverse can bring to the business landscape, from equality and inclusive impact, new work and career paths and digital identities to new digital and data currencies in the metaverse economy.

Autoren/Hrsg.

Palmer, David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

• • Chapter - 01: What is the metaverse?;
  • Chapter - 02: The eight layers of the metaverse;
  • Chapter - 03: Opportunities of the metaverse;
  • Chapter - 04: Is equality a metaverse opportunity?;
  • Chapter - 05: The metaverse transformation and new immersive revolution;
  • Chapter - 06: What is the future of metaverse business?;
  • Chapter - 07: Metaverse economics, currencies and regulation;
  • Chapter - 08: Communications in the metaverse;
  • Chapter - 09: The eight keys to the metaverse;
  • Chapter - 10: Appendix;

Über Autor(innen)

Palmer, David
David Palmer is a digital visionary and global platform innovator. He is the Vodafone Business lead for Blockchain technology and the innovator, co-founder, and Chief Product Officer of Vodafone's new Digital Asset Broker (DAB) platform. Palmer is a thought leader and international speaker on the convergence of digital technologies and new business models and is currently exploring the opportunities associated with the convergence of IoT, web3, digital Identity and the metaverse. He has been listed by Metaverse Insider as one of the top 30 metaverse leaders to follow. David Palmer is a digital visionary and global platform innovator based in London, UK. He has been listed by Metaverse Insider as one of the top 30 metaverse leaders to follow and by Benzinga as one of the 30 People To Watch In Web3. He is the Business Lead for Blockchain Technology at Vodafone and the co-founder and Chief Product Officer of their new Digital Asset Broker (DAB) platform. Prior to Vodafone, Palmer held roles at Accenture and Deloitte. He is based in London, the UK.

David Palmer is a digital visionary and global platform innovator based in London, UK. He has been listed by Metaverse Insider as one of the top 30 metaverse leaders to follow and by Benzinga as one of the 30 People To Watch In Web3. He is the Business Lead for Blockchain Technology at Vodafone and the co-founder and Chief Product Officer of their new Digital Asset Broker (DAB) platform. Prior to Vodafone, Palmer held roles at Accenture and Deloitte.