Business Analytics

Data Science for Business Problems
1. Auflage 2021
ISBN: 978-3-030-87025-6
Verlag: Springer International Publishing

Buch, Englisch, 387 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 645 g

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:

1. statistical, econometric, and machine learning techniques;

2. data handling capabilities;

3. at least one programming language.

Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Paczkowski, Walter R.

Fachgebiete

• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Mathematik | Informatik EDV | Informatik Informatik Mathematik für Informatiker
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Big Data
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik Mathematik Stochastik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsmathematik und -statistik

Inhaltsverzeichnis

1. Types of Business Problems.- 2. Data for Business Problems.- 3. Beginning Data Handling.- 4. Data Preprocessing.- 5. Data Visualization: The Basics.- 6. OLS Regression Basics.- 7. Time Series Basics.- 8. Statistical Tables.- 9. Advanced Data Handling.- 10. Advanced OLS.- 11. Logistic Regression.- 12. Classification.

Über Autor(innen)

Walter R. Paczkowski, PhD, has worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University. He is the author of Deep Data Analytics for New Product Development (2020), Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing (2018), and Market Data Analysis Using JMP (2016).