Nigeria's Cultural and Creative Industry

Perspectives, Problems, and Prospects
1. Auflage 2025
ISBN: 978-1-041-02385-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 282 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: Routledge African Media, Culture and Communication Studies

This book offers a compelling exploration of Nigeria’s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria’s creative economy is shaping a new narrative for growth.

As Africa’s most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria’s most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria’s soft power for economic and social impact.

Providing a thorough and nuanced analysis of Nigeria’s creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.

Zielgruppe

Academic and Postgraduate

Autoren/Hrsg.

Nzeaka, Emmanuel

Obiaya, Ikechukwu

Alakwe, Kizito Ogedi

Alakwe, Kizito

Fachgebiete

• Geisteswissenschaften Kunst Kunststile Afrikanische Kunst
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde Historische & Regionale Volkskunde
• Geisteswissenschaften Literaturwissenschaft Literaturwissenschaft: Dramen und Dramatiker
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Geisteswissenschaften Kunst Kunstgeschichte Kunstgeschichte: 20./21. Jahrhundert Pop Art, Minimalismus
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur

Inhaltsverzeichnis

List of Tables

List of Figures and Charts

List of Contributors

1. The Nigerian Cultural and Creative Industry Ecosystem: A Conceptual Overview

Kizito Ogedi Alakwe and Ikechukwu Obiaya  2. Conceptualising Culture in the Nigerian Cultural and Creative Industry

Kizito Ogedi Alakwe, Jemimah Ogechi Ekechi and Emmanuel Ezimako Nzeaka.

3. Taxonomy of the Creative Industries: An Evaluation of the Cultural and Creative Sectors of the Nigerian Economy

Kizito Ogedi Alakwe

4. Evolving Rhythms: The Nigerian Music Industry and its Role in Economic Development and Cultural Sustainability

Samuel A. Adejube

5. The Nigerian Fashion Industry: Historical Insights, Supply Chain Dynamics and Pathways for Growth

Morolake Dairo

6. Nollywood: Tracing the Evolution and Economic Impact of Nigeria’s Film Industry

Oluyinka Smart Babalola

7. Cultural Expression: Exploring the Diversity and Impact of Nigerian Performing Arts.

Emmanuel Ezimako Nzeaka

8. Nigerian Advertising Sub-sector in a Digitised World

Ubong-Abasi Inemesit Usoroh

9. Architecture and the Nigerian Cultural and Creative Industry: The Past, the Present, and the Future.

Beryl Ehondor

10. Digital Transformation of Book Publishing in Nigeria: Stillbirth, Stunted Growth or Both?

Nwachukwu Andrew Egbunike

11. Revitalising the Nigerian Tourism Sector: Strategies for Growth and Global Competitiveness.

Nneka G. Isaac-Moses, Philip Egga Maga, Kizito Ogedi Alakwe.

12. Navigating Growth in Nigeria’s Visual Arts Industry: Trends and Transformations

Kizito Ogedi Alakwe and Prisca Sam-Duru

13. New Media with New Trends: Digitalisation and the use of Social Media in the Nigerian Music Industry.

Wale Adedeji

14. Cultivating Creative Excellence through Entrepreneurship in the Nigerian Cultural and Creative Industries

Kizito Ogedi Alakwe, Helen Ese Emore and Ikechukwu Obiaya

15. Education and Capacity Building for the Creative Industries

Ikechukwu Obiaya

16. Nigeria’s Orange Economy: Riding on the Wave of Globalisation

Frederick Ojore Mordi

17. Pathways to Growth and Development: Policy Directions for Nigeria's Cultural and Creative Industries

Kizito Ogedi Alakwe

Index

Über Autor(innen)

Ikechukwu Obiaya is Dean of the School of Media and Communication, Pan-Atlantic University, Nigeria.

Kizito Ogedi Alakwe is an Adjunct Lecturer at the School of Media and Communication, Pan-Atlantic University, Nigeria. He is also the Principal Advisor, at Quardott Consulting.

Emmanuel Nzeaka is a Senior Lecturer at the Institute of Humanities, Pan-Atlantic University, Nigeria.