Media Relations in Property

1. Auflage 2017
ISBN: 978-1-138-46133-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 248 Seiten, Format (B × H): 138 mm x 216 mm, Gewicht: 454 g

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book ? peppered with real case studies and observations from numerous people within the property industry ? aims to demystify ?the black art of PR?. Some of the topics covered include:

the strategic aims and benefits of good media relations
promoting good media relations practice throughout your organization
an overview of property opportunities across the UK media
understanding journalists and what they want
do's and don'ts of working with the media
developing a media relations plan
the costs of media relations programmes.
Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Norwood, Graham

Tasso, Kim

Fachgebiete

• Rechtswissenschaften Wirtschaftsrecht Handels- und Gesellschaftsrecht Handelsrecht, HGB, Handelsvertreter- und -maklerrecht
• Technische Wissenschaften Bauingenieurwesen Baukonstruktion, Baufachmaterialien

Inhaltsverzeichnis

1. Media Relations – Why is it Important? 2. PR Structure for Property Organisations 3. What Journalists Want and How You Can Provide It 4. Reactive PR 5. Proactive PR 6. Measuring Effectiveness and Results 7. Useful Information Sources

Über Autor(innen)

Graham Norwood has been a journalist for over 20 years and writes on residential property for newspapers, magazines, websites and blogs in the UK and across the world.

Kim Tasso is an independent strategy, marketing and business development consultant, specialising in the professional services sector, with over 30 years' experience.