Digital Fashion Communication

An (Inter)Cultural Perspective
Erscheinungsjahr 2022
ISBN: 978-90-04-52061-5
Verlag: Brill

Buch, Englisch, 150 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 272 g

Reihe: Brill Research Perspectives in Humanities and Social Sciences / Brill Research Perspectives in Popular Culture

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports.up to the emergence of dedicated exhibitions and museums.

Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.

This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

Autoren/Hrsg.

Noris, Alice

Cantoni, Lorenzo

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Sachkultur, Materielle Kultur
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Globalisierung, Transformationsprozesse
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Sozialisation, Soziale Interaktion, Sozialer Wandel

Inhaltsverzeichnis

Abstract

Keywords

Introduction

1 Fashion and (Popular) Culture

2 Fashion and Communication (Technologies)

Concluding Remarks

References

Über Autor(innen)

Alice Noris, MA, USI – Università della Svizzera italiana (Lugano, Switzerland), is completing a Ph.D. on the overlapping area between digital fashion and intercultural communication. Her background is in foreign languages and literatures.

Lorenzo Cantoni, Ph.D. (1997), USI – Università della Svizzera italiana (Lugano, Switzerland), is director of the Institute of Digital Technologies for Communication, and chair-holder of a UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.