Nicholson / Elad / Stolarz Starting an iPhone Application Business For Dummies

1. Auflage 2009
ISBN: 978-0-470-58404-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten, E-Book

How to create a profitable, sustainable business developing andmarketing iPhone apps
iPhone apps are hot; the average app is downloaded more than30,000 times. If you have some great apps in mind, Starting aniPhone Application Business For Dummies will show you how toproduce and market them effectively.
Starting an iPhone Application Business For Dummiesprovides clear, reliable business information to help developersand entrepreneurs create a profitable, sustainable business in thisnew and exciting market.
* Identifies what goes into a successful iPhone applicationbusiness
* Helps you find the market niche your applications can fill,market and promote your business, and build your brand
* Explains how to develop a pricing strategy, build yourapplications efficiently, and get them into the App Store
* Explores finding a sustainable revenue model, including freetrials, social media models, ad-based revenue models, andsubscription models
* Demonstrates effective ways to provide service and support tocustomers
* Written by a team that combines knowledge of iPhone appdevelopment with sound business experience
Starting an iPhone Application Business For Dummies can help youturn your ideas into income.

Autoren/Hrsg.

Nicholson, Aaron

Elad, Joel

Stolarz, Damien

Inhaltsverzeichnis

Introduction.
Part I: Surveying the Marketplace.
Chapter 1: The Wide, Wide World of iPhone App Development.
Chapter 2: Understanding the iPhone Platform.
Chapter 3: Pricing and Revenue Models.
Part II: Pinpointing the Business Offering.
Chapter 4: Coming Up with a Winning Idea.
Chapter 5: Leveraging Brands, Skills, and Content.
Chapter 6: Collaborating Internally and Externally.
Chapter 7: Sizing Up the Competition.
Part III: Lay the Groundwork.
Chapter 8: Registering with Apple.
Chapter 9: Understanding the Development Tools.
Chapter 10: Staffi ng Your Team.
Part IV: Assemble Your iPhone Application.
Chapter 11: Building Your Application Specifi cations.
Chapter 12: Assembling Your Development Team.
Chapter 13: Greenlighting the Budget.
Chapter 14: Managing the Development Process.
Part V: Market to the Masses.
Chapter 15: Capturing Free Publicity.
Chapter 16: Building the Buzz.
Chapter 17: Promoting Your App with Paid Advertising.
Chapter 18: Planning Your Next Project.
Part VI: The Part of Tens.
Chapter 19: Ten Traits of Highly Successful Applications.
Chapter 20: Ten Influential Review Sites.
Appendix.
Index.

Über Autor(innen)

Aaron Nicholson is an interactive media designer/developer whohas developed online properties for Fox, Warner Brothers, andDisney.
Joel Elad covers online store sales for Entrepreneur Magazineand contributes to Smartbiz.com.
Damien Stolarz has written books on technology topics from videoblogging to car hacks.