Netessine / Tang / Netessine. | Consumer-Driven Demand and Operations Management Models | E-Book | sack.de
E-Book

E-Book, Englisch, Band 131, 488 Seiten, eBook

Reihe: International Series in Operations Research Management Science

Netessine / Tang / Netessine. Consumer-Driven Demand and Operations Management Models

A Systematic Study of Information-Technology-Enabled Sales Mechanisms
2009
ISBN: 978-0-387-98026-3
Verlag: Springer US
Format: PDF
 Kopierschutz: 1 - PDF Watermark

A Systematic Study of Information-Technology-Enabled Sales Mechanisms

E-Book, Englisch, Band 131, 488 Seiten, eBook

Reihe: International Series in Operations Research Management Science

ISBN: 978-0-387-98026-3
Verlag: Springer US
Format: PDF
 Kopierschutz: 1 - PDF Watermark

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

Netessine / Tang / Netessine. Consumer-Driven Demand and Operations Management Models jetzt bestellen!

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Netessine., Serguei
Netessine, Serguei
Tang, Christopher S.

Weitere Infos & Material

Part I-Rational consumer behavior : endogenous decision making mechanisms.-
Cheap talk in operations : role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models of herding behavior in operations management.-
Part II-Organizational strategies for managing rational/strategic consumer behavior.-
Internet-based distribution channel for product diversion with potential manufacturer’s intervention.- Managing client portfolio in a two-tier supply chain.- Strategic customer behavior and the benefit of decentralization.-
Part III-Products strategies for managing rational/strategic consumer behavior.-
Is assortment selection a popularity contest?.- Product design, pricing, and capacity investment in a congested production system.- Selling to strategic customers : opaque selling strategies.- Competing through mass customization.-
Part IV-Operational strategies for managing rational/strategic consumer behavior.-
Counteracting strategic consumer behavior in dynamic pricing systems.- Mitigating the adverse impact of strategic waiting in dynamic pricing settings.-The impact of strategic consumer behavior on the value of operational flexibility.- Capacity rationing with strategic customers.-
Part V-Pricing strategies for managing rational/strategic consumer behavior.-
Shaping consumer demand through the use of contingent pricing.- Strategic consumer response to dynamic pricing of perishable products.- Strategic behavior in supply chains : information acquisition.-
Index.

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