When Disruption Tweets: Listening to the Public Pulse for Business Resilience

Erscheinungsjahr 2024
ISBN: 978-3-384-27406-9
Verlag: tredition

Buch, Englisch, 116 Seiten, Format (B × H): 155 mm x 234 mm, Gewicht: 210 g

• Early Warning System: Disruptions often trigger a surge of activity on Twitter. Customers vent their frustrations, share concerns, and seek information. By monitoring relevant hashtags, keywords, and brand mentions, businesses can identify brewing discontent much faster than traditional methods like surveys or focus groups.
• Understanding Customer Sentiment: Twitter analysis allows businesses to gauge the emotional undercurrent of customer reactions. Sentiment analysis tools can categorize tweets as positive, negative, or neutral, providing valuable insights into the overall customer mood during a disruption.
• Identifying Emerging Issues: Beyond immediate concerns, Twitter can reveal underlying issues arising from the disruption. Customers might highlight product flaws, service gaps, or communication breakdowns that require immediate attention.
• Crisis Communication Platform: Twitter allows for two-way communication during disruptions. Businesses can use the platform to acknowledge customer concerns, provide updates, and offer solutions. Transparency and responsiveness can significantly mitigate negative sentiment and rebuild trust.

Zielgruppe

In "When Disruption Tweets," learn how to harness social media to predict and navigate crises, ensuring your business thrives in an ever-changing world.

Autoren/Hrsg.

Nancy

Über Autor(innen)

Nancy
Professor Dr. Nancy is a renowned expert in social listening and its application to building business resilience. Her research delves into the power of social media platforms, particularly Twitter, to act as a real-time pulse check on public opinion. This knowledge empowers businesses to anticipate and navigate disruptions before they escalate.

Professor Dr. Nancy's expertise bridges the gap between social media analysis and strategic business planning. She equips organizations to proactively identify potential threats and opportunities by deciphering the vast amount of data flowing through social media channels.

In her book, "When Disruption Tweets: Listening to the Public Pulse for Business Resilience," Professor Dr. Nancy provides a roadmap for businesses to leverage social listening as a core strategy for building resilience. This essential guide offers practical tools and frameworks to translate the "tweets" of the public into actionable insights that safeguard businesses in a constantly evolving marketplace.

Professor Dr. Nancy's influence extends beyond academia. She is a trusted advisor to leading corporations, collaborating with them to develop robust social listening strategies that ensure they stay ahead of the curve and maintain a competitive edge.