Nagamachi / Lokman Kansei Innovation

Practical Design Applications for Product and Service Development
Erscheinungsjahr 2015
ISBN: 978-1-4987-0683-4
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 129 Seiten

Reihe: Industrial Innovation Series

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products.

In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use.

The book includes coverage of ergonomic and KE methods for studying human Kansei in product development and job improvement as well as discussion of how to use these methods for innovation in work improvement and activate KE for product development. It gives you a reliable instrument for predicting the reception of a product on the market before the development costs become too large. And, in the end, you will understand how Kansei—a seemingly dubious presence—is processed scientifically and able to have multilateral applications.

Autoren/Hrsg.

Nagamachi, Mitsuo

Lokman, Anitawati Mohd

Fachgebiete

• Technische Wissenschaften Maschinenbau | Werkstoffkunde Maschinenbau

Inhaltsverzeichnis

What Is Kansei?
Everybody Has Kansei
Let’s Explore Kansei
Kansei Is Expressed in Various Forms and Shapes
References
Applying Kansei to Manufacturing Technology
The Birth of the Doorless Assembly Line
Human-Centered Production Line
Cell Production System
System That Creates Job Satisfaction and Purpose in Life
References
Kansei Service Innovation
Organization Innovation in a Tenmaya Hiroshima Shop
Shop Master System at Seibu Department Store
Kagaya Service Innovation
References
Kansei and Organizational Management
Suntory Amoeba Organization
The Idea of a Mini Company
The Birth of Motivation at Mitsubishi Electric Mechanism
Result Produced from Small Group Activities
Initiation of Hakuryuko Country Club
Reference
Activating Kansei in Product Development
Activating Kansei when Creating a Product
Recommend Customers Touch with Hands
Human Living System
New Refrigerator Development at Sharp
Wacoal Good-Up Bra
Hit Product in Komatsu
Handrail Development Based on Customers' View
Fun Use of a Toilet Foot Step: A Toilet Design
Decide the Brand Name by Kansei
Confectionary Package Design at Nestle
Curable Bedsores
Interior Design of Boeing
References
Global Strategy of Kansei Engineering
Interaction with South Korea
Interaction with Europe
Development in Asia
Growing Kansei
General References for Kansei Engineering