Promotional Strategies and New Service Opportunities in Emerging Economies

Erscheinungsjahr 2016
ISBN: 978-1-5225-2206-5
Verlag: Business Science Reference

Buch, Englisch, 300 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 1039 g

Reihe: Advances in Marketing, Customer Relationship Management, and E-Services

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency.

Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Autoren/Hrsg.

Nadda, Vipin

Dadwal, Sumesh

Rahimi, Roya

Über Autor(innen)

Vipin Nadda, University of Sunderland, UK.

Sumesh Dadwal, Northumbria University, UK.

Roya Rahimi, University of Wolverhampton, UK.