Qualitative Research in Business and Management

2. Revised Auflage 2013
ISBN: 978-0-85702-973-7
Verlag: SAGE Publications Ltd

Buch, Englisch, 296 Seiten, Format (B × H): 174 mm x 251 mm, Gewicht: 704 g

An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches. Key features include:

- Case studies, exercises, further reading and examples from first-tier journals
- An enhanced Companion Website including journal articles and weblinks
- Chapters on writing up research and how to get your research published.

Autoren/Hrsg.

Myers, Michael David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Research Design
Philosophical Perspectives
Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Action Research
Case Study Research
Ethnographic Research
Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Interviews
Participant Observation and Fieldwork
Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Analysing Qualitative Data: An Overview
Hermeneutics
Semiotics
Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Writing up
Getting Published
PART SEVEN: CONCLUSION
Qualitative Research in Perspective

Über Autor(innen)

Myers, Michael David
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.