Muthu Fast Fashion, Fashion Brands and Sustainable Consumption

1. Auflage 2018
ISBN: 978-981-13-1268-7
Verlag: Springer Singapore
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 59 Seiten, eBook

Reihe: Textile Science and Clothing Technology

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Muthu, Subramanian Senthilkannan

Inhaltsverzeichnis

Fast fashion & Sustainable consumption.- Luxury and fashion brand communication differentiation for sustainable consumer –behavior.- Fashion Brands and Consumers approach towards Sustainable Fashion.- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets.

Über Autor(innen)

Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.