Communicate to Inspire

A Guide for Leaders
1. Auflage 2014
ISBN: 978-0-7494-6814-9
Verlag: Kogan Page

Buch, Englisch, 280 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 430 g

Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires?

Shortlisted for the 2014/15 CMI Management Book of the Year Award,
Communicate to Inspire
is an essential manual for any aspiring leader, answering these key practical questions.
Kevin Murray
presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.

Online supporting resources for this book include a supplement article from the author.

Autoren/Hrsg.

Murray, Kevin

Oh

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Betriebswirtschaft Management
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Chapter - 00: Introduction: the inspiration gap;Section - ONE: Leadership in the age of transparency;Chapter - 01: The new leader;Chapter - 02: Leadership: the greatest intangible asset of them all;Chapter - 03: The 12 principles of inspiring leadership communication;Section - TWO: The leader within;Chapter - 04: Be yourself better: why passion and conviction are essential to inspiring leaders;Chapter - 05: The vision thing: how to think about purpose, values and the future;Chapter - 06: Bringing the outside in: when you introduce employees to the people they serve, it unleashes super-performance;Chapter - 07: Engage through powerful conversations: how to use conversations to drive culture, and why culture delivers goals;Section - THREE: Connecting to the emotions that drive behaviours;Chapter - 08: It’s all about them: how to become more effective by being more focused on people and behaviours;Chapter - 09: The listening leader: why you need to listen louder;Chapter - 10: Sending signals: how you inspire – or demotivate – without saying a word;Chapter - 11: Purposeful, persuasive stories: how you can use stories to drive action and shape culture;Section - FOUR: The leader outside;Chapter - 12: Use a potent point of view to power your leadership: how to develop a persuasive standpoint to win friends and influence people;Chapter - 13: Winning in the court of public opinion: why you must always prepare properly for public platforms;Chapter - 14: When words really matter: why some are simply much more persuasive than others;Chapter - 15: Why leaders should embrace social media: the six reasons you should be more engaged;Section - FIVE: Bringing it all together;Chapter - 16: What is your leadership inspiration quotient? How to make the intangible more tangible

Über Autor(innen)

Murray, Kevin
Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute.

His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.

Oh
Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute.

His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.

Kevin Murray
specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author of
The Language of Leaders
, shortlisted for the CMI Management Book of the Year Award 2013.