Murray Corporate Denial

Confronting the World's Most Damaging Business Taboo
1. Auflage 2005
ISBN: 978-1-84112-629-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 206 Seiten, E-Book

What do you do when ordinary becomes OK?
Corporate Denial confronts head on everything that anybody who hasever worked in a company goes home and moans about, and helps dosomething about it.
The vast majority of companies are in denial about the fact thatthey have become very ordinary places to be. As a result they areunchallenging, uninspiring, ineffective and generally listless.Corporate Denial helps companies of all sizes communicate and getto grips with the etiquette of inaction. It says the things youhave longed to say, talks about the things you see on a daily basisand gives you a hammer to smash some corporate cows with. This is amanifesto for action for those who are just interested in thepursuit of good business. Read it and lead your organization out ofdenial.
Corporate Denial comes with its very own antidote, Codenial, torelieve the pressures and pains of working. Codenial (tm)provides:
* Fast relief from the etiquette of inaction
* Treats meaningless corporate values
* Alleviates lost purpose and low corporate libido
* Restores sanity and clears up confusion
* Provokes effective communication

Autoren/Hrsg.

Murray, Will

Inhaltsverzeichnis

Acknowledgements.
Foreword.
Preface.
The Seven Sins of Denial: Undeniable Evidence.
1.0. Corporate Stress: The Road to Corporate Denial.
2.0. Companies in Denial: The importance of early diagnosis.
3.0. Understanding Effectiveness: What makes organizationstick?
4.0. Inside Success: The theory of relative performance.
5.0. The Desire to Amaze: Fine-tuning your aspiration.
6.0. Corporate Evolution: Why some organisations grow up fasterand stronger.
7.0. Truth and Reconciliation in Business: How to break with thepast and move on.
8.0. Relationship Mapping: How to build amazingly successfulrelationships.
Appendix 1: 'What Culture'.
Appendix 2: Principles of Effective Relationships.
Appendix 3: Example Truth Map Questions.
Appendix 4: The contributing Team.
Index.

Über Autor(innen)

WILL MURRAYhas recently been described as the Dr Ruth ofOrganizations. He is an organizational coach and businessrelationship trouble-shooter with a difference. A leadingexponent in maximising the effectiveness of organizationalrelationships. Will lifts the lid on the power ofrelationships to determine an organization's future, bringing awhole new meaning to the term 'relationship management'.
Will Murray was formerly a Head of Marketing at BT and thenDirector of Marketing at Ernst and Young. He now runs WJMBusiness Relationships and is a partner in The BusinessBrief. His previous books include Brand Storm (FTPrentice Hall) and Hey You (Momentum), Over the lasttwenty years Will and his colleagues have worked with many leadingbrands including: BA, GSK, Orange, Buckingham Palace, RWE Innogyand Fujitsu.