E-Book, Englisch, Band Band 1712, 24 Seiten
Müller / Timofeev Issues Faced By Small and Medium Enterprises In A Global Business Environment
1. Auflage 2016
ISBN: 978-3-668-15468-1
Verlag: GRIN Publishing
Format: EPUB
Kopierschutz: 0 - No protection
Exemplary development of an internationalisation strategy for SMES
E-Book, Englisch, Band Band 1712, 24 Seiten
Reihe: Aus der Reihe: e-fellows.net stipendiaten-wissen
ISBN: 978-3-668-15468-1
Verlag: GRIN Publishing
Format: EPUB
Kopierschutz: 0 - No protection
Seminar paper from the year 2016 in the subject Business economics - Company formation, Business Plans, grade: 81%, University of South Wales, language: English, abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.
