E-Book, Englisch, 172 Seiten, Web PDF
Reihe: Handel und Internationales Marketing Retailing and International Marketing
Müller Strategic Management of International E-Commerce Firms
Erscheinungsjahr 2025
ISBN: 978-3-658-49680-7
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance
E-Book, Englisch, 172 Seiten, Web PDF
Reihe: Handel und Internationales Marketing Retailing and International Marketing
ISBN: 978-3-658-49680-7
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 2: Determinants of Wolly Owned Foreign Direct Investments in E-Commerce Firms: A Hierarchical Country- and Firm-Level Analysis.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Study 3: Effects of International E-Commerce Firms’ Depth versus Breadth of Control on Foreign Sales Performance and the Role of Market Size and Growth as Context Factors.- Introduction.- Conceptualization and Hypothesis Development.- Empirical Study.- Discussion.- Limitations and Further Research.- Final Remarks.- Discussion and Conclusions.- Limitations and Further Research.- References.
