Buch, Englisch, 512 Seiten, Format (B × H): 160 mm x 235 mm, Gewicht: 830 g
Buch, Englisch, 512 Seiten, Format (B × H): 160 mm x 235 mm, Gewicht: 830 g
Reihe: Cosmetic Science and Technology
ISBN: 978-0-8247-9367-8
Verlag: CRC Press
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Concept development, testing, optimization; benchmarking a product category; practical considerations for product testing; experimental design and product optimization; the role of psychophysics and experimental psychology; individual differences - conventional subgroups, preference segmentation and the construction of a product line; interrelating data sets - physical measures, expert panel and consumer ratings; streamlining the product development process; advice to a young researcher.
