Morschett / Foscht / Rudolph European Retail Research

2011 | Volume 25 Issue I
2011
ISBN: 978-3-8349-6235-5
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 180 Seiten, eBook

Reihe: European Retail Research

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Foscht, University of Graz, Austria
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland

Zielgruppe

Research

Autoren/Hrsg.

Morschett, Dirk

Foscht, Thomas

Rudolph, Thomas

Inhaltsverzeichnis

1;Preface;5
2;Contents;7
3;Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments;8
3.1;Abstract;8
3.2;Keywords;8
3.3;1. Introduction and Objectives;9
3.4;2. Why Segmenting?;10
3.5;3. Methodology;14
3.6;4. Results from a Retailing Dataset and Discussion;18
3.7;5. Results and Implications;25
3.8;Acknowledgements;27
3.9;References;27
4;RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations;33
4.1;Abstract;33
4.2;Keywords;33
4.3;1. Introduction;34
4.4;2. Tracking-Relevant Categories of Shopping Behaviour at the POS;36
4.5;3. Radio-Based Technique for Recording Movements;36
4.6;4. Possibilities of the RFID-Based Recording of Wayfinding Behaviour;38
4.6.1;4.1. Possible Starting Points for Recording Wayfinding Behaviour;38
4.6.1.1;Tracking Shopping Carts;38
4.6.1.2;Tracking Shopping Baskets;39
4.6.1.3;Tracking People;39
4.6.2;4.2. Technical Possibilities of Tracking Wayfinding;39
4.6.3;4.3. Analysing Wayfinding Data;40
4.6.4;4.4. Legal Limitations and Social Acceptance;41
4.7;5. Possibilities of the RFID-Based Recording of Attention & Approach Behaviour;43
4.7.1;5.1. Relevant Attention and Approach Behaviour at the Shelf and its Recorda-bility;43
4.7.2;5.2. Technical Possibilities of Attention & Approach Tracking at the Shelf;43
4.7.3;5.3. Analysing Attention & Approach Data;45
4.7.4;5.4. Legal Limitations and Social Acceptance;46
4.8;6. Summary and Prospects;47
4.9;References;48
5;Prospects for PoS Market Research with RFID Technology: Examination of Consumers’ In-Store Shopping Processes;52
5.1;Abstract;52
5.2;Keywords;52
5.3;1. Introduction;53
5.4;2. Conceptual Outline;53
5.4.1;2.1. Applying RFID in Behavioural Consumer Research;53
5.4.2;2.2. RFID-Technology for Process Integrated Measurement;54
5.5;3. Prospects for PoS Market Research with RFID Technology;56
5.5.1;3.1. RFID for Validating and Refining Models of Consumer Behaviour;56
5.5.2;3.2. RFID-enabled Behavioural Metrics – Transferring Online to Offline;58
5.5.3;3.3. Exploring White Spaces – Contingent Factors in Consumer Behaviour;60
5.6;4. Research Outlook;62
5.7;References;64
6;In-Store Logistics Processes in Austrian Retail Companies;68
6.1;Abstract;68
6.2;Keywords;68
6.3;1. Introduction;69
6.4;2. Research Background;69
6.5;3. Methodology;73
6.6;3. The Austrian Retail Environment;75
6.7;4. Case Study 1: Grocery Retailer;76
6.8;5. Case Study 2: DIY Retailer;79
6.9;7. Discussion;81
6.10;8. Limitations and Future Research;86
6.11;References;87
7;Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing;90
7.1;Abstract;90
7.2;Keywords;90
7.3;1. Introduction;91
7.4;2. Corporate Social Responsibility and Ethical Sourcing;91
7.5;3. Theoretical Background;93
7.5.1;3.1 Characteristics of Ethical Sourcing;93
7.5.2;3.2 Principal Agent Theory;94
7.5.3;3.3 Resource Dependency Theory;94
7.6;4. Conceptual Model;95
7.7;5. Hypotheses;97
7.7.1;5.1 Influence of Ethical Sourcing Intentions on Sourcing Strategies;97
7.7.2;5.2 Effect of Different Purchasing Strategies on Ethical Sourcing Performance;98
7.7.3;5.3 Ethical Sourcing Performance and Performance of the Firm;98
7.8;6. The Study;99
7.9;7. Analyses;100
7.10;8. Results and Discussion;101
7.11;9. Conclusion and Implications;104
7.12;10. Limitations and Further Research;104
7.13;References;105
8;Retailing in India – Background, Challenges, Prospects;111
8.1;Abstract;111
8.2;Keywords;111
8.3;1. Introduction;112
8.4;2 India – A Market Overview;113
8.4.1;2.1 India – A Country Profile;113
8.4.2;2.2 Snapshot of Retail History in India;114
8.4.3;2.3 Status Quo of the Indian Retail Market;115
8.4.4;2.4 India’s Unorganised and Organised Retail Segments;116
8.4.5;2.5 Sectors of Indian Retail;118
8.4.5.1;2.5.1 Food and Grocery;118
8.4.5.2;2.5.2 Apparel and Accessories;119
8.4.5.3;2.5.3 Consumer Electronics;119
8.4.5.4;2.5.4 Watches, Eyeglasses and Jewellery;120
8.4.5.5;2.5.5 Health and Pharmaceuticals;120
8.4.6;2.6 The Indian Consumer;121
8.4.6.1;2.6.1 Overview – Numbers and Buying Behaviour;121
8.4.6.2;2.6.2 Segmentation by Region;124
8.4.6.3;2.6.3 Consumer Segmentation by Income;126
8.4.6.4;2.6.4 Challenges for Retailers Serving the Indian Consumer;127
8.4.6.5;Challenge 1 – Access to Consumer Segments;128
8.4.6.6;Challenge 2 – Dealing with Different Consumer Segments;128
8.4.6.7;Challenge 3 – Supply of Products;129
8.4.6.8;Challenge 4 – Anticipating Future Demand and Needs of Consumers;129
8.5;3 Selected Retail Formats in India;130
8.5.1;3.1 Department Stores;130
8.5.2;3.2 Shopping Malls;131
8.5.3;3.3 Online Retail;131
8.6;4 Main Indian Market Players and their Characteristics;132
8.6.1;4.1 Future Group;132
8.6.2;4.2 Reliance Retail;132
8.6.3;4.3 Trend Ltd.;133
8.6.4;4.4 Aditya Birla Group;134
8.6.5;4.5 Bharti Retail;135
8.6.6;4.6 RPG Enterprises;135
8.6.7;4.7 Other Indian retailers;136
8.7;5 International Retailers in India;136
8.7.1;5.1 Overview;136
8.7.2;5.2 Metro Group;137
8.7.3;5.3 Wal-Mart;137
8.7.4;5.4 Tesco;138
8.7.5;5.5 Carrefour;138
8.7.6;5.6 Other Foreign Retailers and their Expansion Strategies;139
8.8;6 Summary and Outlook;139
8.9;References;141
9;Retail in Poland New Challenges and New Strategies
;144
9.1;Abstract;144
9.2;Keywords;144
9.3;1. Introduction;145
9.4;2. The Specificity of Polish Retail in the Food Sector;145
9.5;3. Polish Retail Internationalisation;149
9.6;4. Development of Large-Format Retail in the Food Sector;151
9.6.1;4.1 Hypermarket Chain Development;151
9.6.2;4.2. Supermarket Chain Development;153
9.6.2.1;Alma the Polish Chain of Delicatessen Supermarkets
;153
9.6.3;4.3. Discount Chain Development;155
9.6.3.1;Biedronka (Jeronimo Martins) a Study of the Largest Discount Chain in Poland
;157
9.7;5. Integration Processes in Polish Retail;159
9.7.1;5.1. Strategies Initiated by Wholesalers;159
9.7.2;5.2. Strategies Initiated by Retailers;161
9.8;6. Retail in Non-food Sector;162
9.9;Selected Product Categories;162
9.9.1;6.1. Introduction;162
9.9.2;6.2. DIY and Garden Category;163
9.9.3;6.3. Electronic Products Category;167
9.9.4;6.4. Clothing and Footwear Products Category;169
9.9.4.1;LPP Case Study of the Largest Polish Clothing Group
;171
9.9.4.2;Vistula Group SA Manufacturer and Distributor of Polish and Foreign Brands of Clothing Products
;172
9.10;7. Future Challenges for Polish Retail;173
9.11;Appendix;176
9.12;References;178

Über Autor(innen)

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland

Prof. Dr. Thomas Foscht, University of Graz, Austria

Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland