Persuasion in Your Life

4. Auflage 2026
ISBN: 978-1-003-86311-3
Verlag: Routledge

Buch, Englisch, 334 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 825 g

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, psychology, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers without being overwhelmed. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, and also provides expanded coverage of persuasion in social movements and social advocacy. This new edition pays greater attention throughout to ethical considerations and includes discussions of artificial intelligence, robotics, data analytics, and new forms of social media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

Online resources include an instructor’s manual, test bank, PowerPoint slides and glossary. They are available at www.routledge.com/9781003863076.

Zielgruppe

Undergraduate Core

Autoren/Hrsg.

Wahl, Shawn T.

Morris, Eric

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Medizin, Gesundheit: Sachbuch, Ratgeber
• Sozialwissenschaften Politikwissenschaft Politische Kultur Interessengruppen, Lobbyismus und Protestbewegungen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Management Verhandlungen
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Preface

Organizing Theme: In Your Life

Overview of the Book

Acknowledgments

Chapter 1: Persuasion in Your Life

Chapter 2: Ethical Dimensions of Persuasion

Chapter 3: Theories of Persuasion

Chapter 4: Argumentation

Chapter 5: Visual Persuasion

Chapter 6: Persuasion and New Media

Chapter 7: Persuasive Public Campaigns

Chapter 8: Persuasion and Personal Relationships

Chapter 9: Persuasive Dimensions of Nonverbal Communication

Chapter 10: Persuasive Dimensions of Health Communication

Chapter 11: Persuasion in Business and Professional Contexts

Chapter 12: Persuasive Presentations

Chapter 13: Persuasive Humor

Chapter 14: Appraisal of Persuasive Messages

Index

Über Autor(innen)

Shawn T. Wahl is Professor of Communication and Dean of the Reynolds College of Arts, Social Sciences, and Humanities (RCASH) at Missouri State University, USA. In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries. He has been inducted into the Central States Communication Association (CSCA) Hall of Fame.

Eric Morris is Professor of Communication at Missouri State University (MSU), USA and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric is the Executive Secretary for the American Forensic Association (AFA), has epresented District 3 and the AFA on the National Debate Tournament (NDT) committee, and previously served as President of the Cross Examination Debate Association (CEDA). He was the 2008 NDT Coach of the Year.