Counterfeit Luxury and Consumption

1. Auflage 2025
ISBN: 978-1-032-83118-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 220 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Reihe: Routledge Studies in Luxury Management

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis.  Firstly, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Secondly, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, post graduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Moreira, Antonio Carrizo

Canguende-Valentim, Cláudio Félix

Canguende-Valentim, Claudio Felix

Moreira, António Carrizo

Vale, Vera Teixeira

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction  Part I: Macro Level  1. Counterfeit Luxury – Systematic Literature Review  2. The Impact of Technological Advances on the Future of Counterfeiting  3. Counterfeit Opportunities in Luxury Fashion  4. Counterfeit Luxury and Generation Z: A General Perspective  5. Anti-Counterfeiting Luxury Management  Part II: Meso Level  6. Counterfeit Luxury Consumption and the Role of Culture  7. Funwashing Luxury Counterfeits on Social Media  Part III: Micro level  8. Purchase Intention of Counterfeit Luxury Goods. Perspectives on the Portuguese market  9. Purchase Intention of Counterfeit Luxury Goods. A Look Based on Risk Perception Theory

Über Autor(innen)

Cláudio Félix Canguende-Valentim is Assistant Professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola.

António Carrizo Moreira is Associate Professor with Habilitation at DEGEIT, University of Aveiro, Portugal.

Vera Teixeira Vale is Assistant Professor with Habilitation at DEGEIT, University of Aveiro, Portugal.