Buch, Deutsch, 277 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 458 g
Reihe: Gabler Edition Wissenschaft
Demand and supply side implications
Buch, Deutsch, 277 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 458 g
Reihe: Gabler Edition Wissenschaft
ISBN: 978-3-8244-7618-3
Verlag: Deutscher Universitätsverlag
European retailers in the food industry are confronted with a "price war" that has been putting prices under intense pressure over the past few years. So they are permanently forced to enhance store performance by cutting down costs in each element of the supply chain. Furthermore, increasing customer requirements in terms of availability and freshness of products puts enormous pressure on a store's service performance.
Stefan Mohr analyzes the product portfolios of several food retailers in a regional market using regression models and hypothesis testing. On this basis, he develops a store performance optimization model that enables store managers to understand the key drivers of supply chain costs and provides a concept allowing to enhance the performance of their portfolio in a hybrid way, i.e. reduce costs and increase sales.
Stefan Mohr analyzes the product portfolios of several food retailers in a regional market using regression models and hypothesis testing. On this basis, he develops a store performance optimization model that enables store managers to understand the key drivers of supply chain costs and provides a concept allowing to enhance the performance of their portfolio in a hybrid way, i.e. reduce costs and increase sales.
Mohr
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Zielgruppe
Graduate
Autoren/Hrsg.
Weitere Infos & Material
Store performance optimization in food retailing - Drivers of uncertainty - Product variety management - Product differentiation considering consumer choice behavior - Efficient assortment under risk - Store performance optimization strategy
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