Qualitative Research for a Digital World

A Practical Guide
1. Auflage 2024
ISBN: 978-1-5296-2151-8
Verlag: SAGE Publications Ltd

Buch, Englisch, 320 Seiten, Format (B × H): 170 mm x 242 mm, Gewicht: 609 g

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

· The knowledge you need to advance your qualitative research understanding across all disciplines.

· A practical reflection of the application of relevant research methodologies.

· An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

Autoren/Hrsg.

Mogaji, Emmanuel

Jain, Varsha

Sharma, Himani

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

Chapter 1: Philosophies of Research
Chapter 2: Research Design Ethics
Chapter 3: Digital Ethnography, Netnography, and Online Immersion
Chapter 4: Digital Diaries
Chapter 5: ALARA Model of information Search
Chapter 6: Screencasting
Chapter 7: Online Interviews
Chapter 8: Online Focus Group Discussions
Chapter 9: The e-Delphi Method
Chapter 10: Discourse Analysis
Chapter 11: Thematic Analysis
Chapter 12: Content Analysis
Chapter 13: Data Management Plan
Chapter 14: Contemplating the Advances of Digital Technology

Über Autor(innen)

Mogaji, Emmanuel
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK.

Sharma, Himani
Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Jain, Varsha
Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).