Ethnography at Work

1. Auflage 2007
ISBN: 978-1-84520-497-6
Verlag: Taylor & Francis

Buch, Englisch, 168 Seiten, Format (B × H): 162 mm x 243 mm, Gewicht: 399 g

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Autoren/Hrsg.

Moeran, Brian

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte

Inhaltsverzeichnis

The Case* It's in the NameThe Theories* Follow the Money * Advertising Talk* Impression Management* Constraints and Creativity* In Search of the Other* Conclusion: Ethnography at Work

Über Autor(innen)

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.