Social First Brands

How Modern Brands Create Community, Loyalty, and Growth
1. Auflage 2025
ISBN: 978-1-3986-2168-8
Verlag: Kogan Page

Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 406 g

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection. In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value. From understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.

Autoren/Hrsg.

Miner, Tom

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media

Inhaltsverzeichnis

• • Chapter - 00: Foreword by Terence Reilly
  • Chapter - 01: Introduction: Defining Social First
• Section - ONE: Updating the Role of Brands in the Modern World: Why the Best Brands Act As Leaders
• • Chapter - 02: Add to Culture or Be Forgotten: How Social First Brands Act
  • Chapter - 03: Brand Before Product: How to Communicate with Humans
  • Chapter - 04: A Better Way to Build Your Community: Empower Your Audience
• Section - TWO: How to Win on Social Media in a Noisy World: What Social First Brands Do to Connect with Consumers
• • Chapter - 05: Develop a Strong POV: How Social First Brands Embrace Polarity
  • Chapter - 06: Personality is Your Competitive Edge
  • Chapter - 07: How to Create a Social Personality That Resonates
  • Chapter - 08: Avoiding the Trend Trap
• Section - THREE: Content Strategy: How to Create Social First Content
• • Chapter - 09: Create for your Audience’s Audience: Why They Hold the Key to Success
  • Chapter - 10: Perfect Your Pillars: How to Create an Organic Funnel
  • Chapter - 11: Define Your Themes: Gain Content Clarity and Consistency
  • Chapter - 12: Zero Click Social: The Best Way to Navigate the Algorithms
  • Chapter - 13: Becoming Great: Why More Brands Need to be Social First

Über Autor(innen)

Miner, Tom
Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.