Successful Change Communication

How to Inform, Involve and Inspire Employees
1. Auflage 2026
ISBN: 978-1-3986-2491-7
Verlag: Kogan Page Ltd

Buch, Englisch, 296 Seiten, Format (B × H): 156 mm x 234 mm

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate change, how to start and how to counteract the impact of previous changes.

Change is an incredibly broad term and encompasses various scenarios. Successful Change Communication guides senior level practitioners through the twists and turns of change to enable you to feel confident navigating any style of change. In this book you'll learn how to communicate effectively surrounding changes such as restructures and redundancies, leadership changes, physical office changes, rebrands, ownership changes and much more.

This book is designed to equip, encourage and guide professional communicators through change so they in turn can inform, involve and inspire employees. Structured around the lifecycle of a change, the book starts out looking into how practitioners can prepare before moving on to how to communicate, review and evaluate the success of the change communication. Covering topics such as the impact of AI on change communication, entrance and exit plans for CEOs and how to work strategically during times of change, this book is the must-read manual for any practitioner looking to create connections between employees and the C-suite during times of turbulence.

Autoren/Hrsg.

Miller, Rachel

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Chapter - 00: Introduction Section - ONE: Change Readiness and Planning Chapter - 01: Debunking Change to Create Clarity: Unpicking the History, Myths and Models Chapter - 02: Creating Connections During Change: Why Change Communication is Vital Chapter - 03: Laying the Foundations for Change: Using Organizational Insights to Prepare for Change Chapter - 04: Planning Complicated Change: Designing for Certainty and Cohesion During Multiple Changes Section - TWO: Confident Change Communication Chapter - 05: Confident Change Communication: Implementing Change Through Effective Internal Communication Chapter - 06: Influencing and Leading Change: Increasing Relevancy and Enhancing Employee Experience Section - THREE: Reviewing and Measuring Change Chapter - 07: Measuring and Evaluating Change: Managing Expectations and Focusing on Outcomes Chapter - 08: Reviewing Change: Using Analysis for Revision and Continuous Improvement Chapter - 09: Preparing for Future Change: Thinking Ahead, Using Technology and Upskilling

Über Autor(innen)

Miller, Rachel
Rachel Miller is an internationally recognised authority on Internal Communication, based in London, UK. She's a Chartered PR Practitioner and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. She's a keynote speaker and member of the Company of Communicators. Rachel began her career as a journalist, then spent a decade in-house, before establishing her consulting business, All Things IC, in 2013. She's listed in Inspiring Workplaces' top 101 global employee engagement influencers. In 2020, Rachel was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.

Rachel Miller is an internationally recognized authority on Internal Communication (IC), based in London, UK. A former journalist, with more than 20 years' IC experience she advises many of the world's best-known companies through her consulting business, All Things IC. She is a Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations (CIPR) and was awarded CIPR's President's Medal in 2020. Rachel is a keynote speaker, Candid Comms podcast host and industry thought leader in the University of Florida's IC Research Hub. She also authored Internal Communication Strategy with Kogan Page.