Miller Selling Solar

The Diffusion of Renewable Energy in Emerging Markets
Erscheinungsjahr 2012
ISBN: 978-1-136-55748-4
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten

To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges - and opportunities - are immense.

Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the 21st century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated?

Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analysing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.

Autoren/Hrsg.

Miller, Damian

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Energie- & Versorgungswirtschaft

Inhaltsverzeichnis

Prologue

Part I: Solar and Diffusion Theory

1. Solar in emerging markets

2. Diffusion theory and entrepreneurship

3. Theory applied to solar

Part II: Case Studies in Entrepreneurship and Policy Formation

4. Solar goes commercial

5. Entrepreneurs as agents of change

6. The World Bank on a learning curve

Part III: Policy and Conclusions

7. Policy guidance: Seeing it like an entrepreneur

8. Solar tomorrow: 100 million solar homes

9. Accelerating a renewable energy future

Index

Über Autor(innen)

Damian Miller is the CEO of Orb Energy, a leading provider of solar energy solutions in India. He holds a PhD from the University of Cambridge and has more than ten years of solar industry experience. Selling Solar is written from the perspective of someone who has both analysed and influenced the diffusion of solar energy in emerging markets.