Midgley The Innovation Manual

Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
1. Auflage 2010
ISBN: 978-0-470-74484-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 328 Seiten, E-Book

The Innovation Manual provides a solution to the problemsfaced by those at the forefront of innovation. It takes you throughthe seven topics that have the highest impact on the success ofvalue innovation, be this innovation a new product, a new serviceor a new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the returns
- Building momentum in the market
Each topic is linked to an organized toolkit that allowsmanagers to apply this knowledge immediately. The tools sit withinan overall framework to show how they build on and reinforce oneanother. Along with this, the book guides busy managers on applyingthe tools properly, detailing the relevance of each for specificindustries, and how to customize them when necessary.

Autoren/Hrsg.

Midgley, David

Inhaltsverzeichnis

Foreword.
Introduction.
1. The Three Challenges of Business Innovation.
2. Creating Advantage in the Minds of Many.
3. Chartering Innovation within the Organisation.
4. Selecting, Preparing and Supporting the Right Team.
5. Co-Creating the Innovation with Customers.
6. Changing the Organisation to Deliver the Innovation.
7. Building the Market for the Innovation.
8. Putting it all Together.
Glossary.
Index.

Über Autor(innen)

DAVID MIDGLEY directs executive programmes for bluechip companiesat INSEAD, France. He joined INSEAD in 1999 as Professor ofMarketing. Previously he held positions at the Anderson School,University of California, Los Angeles, and the Australian GraduateSchool of Management, Sydney, where he was Foundation Chair andHead of the marketing Area. From 2001-2005 he was Coordinator forthe Marketing Area at INSEAD. Formerly, he has been an invitedscholar at Stanford Graduate School of Business and has also taughtat the Wharton School, University of Pennsylvania.
Professor Midgley has over 80 publications, including papers inleading journals such as the Journal of Consumer Research,Journal of International Business, Journal of MarketingResearch, Journal of Marketing, MarketingScience, Management Science, and OrganizationScience. He has served on the editorial boards of theJournal of Consumer Research and the InternationalJournal of Research in Marketing.
He has extensive consulting experience in Australia, Europe andNorth America, including many projects for global corporation oncurrent marketing issues. He was Research Director for theAustralian Federal Government's Industry Task Force onLeadership and Management Skills - the Karpin Committee). Heis also the author of major reports on management development forthe Australian National Training Board and internationalcompetitiveness for Austrade.