Bright Future Business

How to future-proof your company: 8 proven strategies
1. Auflage 2025
ISBN: 978-3-96739-246-3
Verlag: GABAL

Buch, Englisch, 212 Seiten, Format (B × H): 148 mm x 225 mm, Gewicht: 337 g

Reihe: Dein Business

What to do today to be successful tomorrowWhat you as a business owner should do today to ensure (more) success tomorrowThe masterplan for the future of your business – by a leading expert on future managementSmall and medium-sized enterprises are the backbone of the German economy: 99.5% of German companies employ less than 250 employees. Yet for all its acclaim, the SME sector looks to the future with justified concern. The threat of being eaten up by competitionhas never looked so great. The good news is that the path to a bright future business is open to all, so long as they recognise the right levers to pull and are willing to act with courage. In his new book, Pero Micic – an expert in future management, an entrepreneur and an experienced business consultant – lays out what this entails, with detailed recommendations for action based on the case studies of three real-life entrepreneurs. Whether you manage five employees or 250; whether you’re a solopreneur, a business owner or the managing director of an SEO, this systematic yet practice-oriented guide reveals what you must know and do today in order to be (more) successful tomorrow. This roadmap to a successful business future is complemented by add-on digital content including videos and workshops.

Autoren/Hrsg.

Micic, Pero

Weitere Mitwirkende

Micic, Pero

Über Autor(innen)

Micic, Pero
Prof. Dr. Pero Micic founded the first company for future management in Europe, the FutureManagementGroup AG, in 1991, where he serves as CEO. He speaks daily with top executives in the business world. As an investor, Pero Micic is closely connected to trends, future technologies, and innovative business models. He has worked with thousands of companies to analyze future markets, develop future strategies, and support their implementation. Dr. Micic is the author of several award-winning books and a professor of Foresight and Strategy. He leads the Leader’s Foresight Institute in Lucerne as its president. He is a founding member of the “Association of Professional Futurists” in the USA and served as chairman of the advisory board of the European Futurists Conference. Dr. Micic inspires audiences in his talks and in the media with fascinating scenarios and actionable strategies and methods, making them easy to understand and apply.

Micic, Pero
Prof. Dr. Pero Micic founded the first company for future management in Europe, the FutureManagementGroup AG, in 1991, where he serves as CEO. He speaks daily with top executives in the business world. As an investor, Pero Micic is closely connected to trends, future technologies, and innovative business models. He has worked with thousands of companies to analyze future markets, develop future strategies, and support their implementation. Dr. Micic is the author of several award-winning books and a professor of Foresight and Strategy. He leads the Leader’s Foresight Institute in Lucerne as its president. He is a founding member of the “Association of Professional Futurists” in the USA and served as chairman of the advisory board of the European Futurists Conference. Dr. Micic inspires audiences in his talks and in the media with fascinating scenarios and actionable strategies and methods, making them easy to understand and apply.

Prof. Dr. Pero Micic founded the first company for future management in Europe, the FutureManagementGroup AG, in 1991, where he serves as CEO. He speaks daily with top executives in the business world. As an investor, Pero Micic is closely connected to trends, future technologies, and innovative business models. He has worked with thousands of companies to analyze future markets, develop future strategies, and support their implementation. Dr. Micic is the author of several award-winning books and a professor of Foresight and Strategy. He leads the Leader’s Foresight Institute in Lucerne as its president. He is a founding member of the “Association of Professional Futurists” in the USA and served as chairman of the advisory board of the European Futurists Conference. Dr. Micic inspires audiences in his talks and in the media with fascinating scenarios and actionable strategies and methods, making them easy to understand and apply.