Edicta Munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii

Erscheinungsjahr 2025
ISBN: 978-90-04-72021-3
Verlag: Brill

Buch, Englisch, Band 22, 346 Seiten, Format (B × H): 164 mm x 238 mm, Gewicht: 671 g

Reihe: Brill Studies in Greek and Roman Epigraphy

Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.

Autoren/Hrsg.

Mi&

Miaczewska, Anna Beata

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Alte Geschichte & Archäologie Geschichte der klassischen Antike Klassische Archäologie

Inhaltsverzeichnis

Acknowledgements

List of Figures

Abbreviations

Ancient Sources

Introduction

1 Advertising in the Historical Context 1 Introduction: Historians and the World of Advertising 2 Advertising Methods in the Roman World 3 Characteristics of edicta, acclamationes, and libelii gladiatorum 4 Reading edicta as Advertisements

2 Spaces for Advertising in Pompeii 1 Introduction: Cognitive Stage of the Advertising Process 2 Advertising within the City Walls: Location and Spatial Context 3 Advertising Outside the City Walls: Location and Spatial Context

3 Reading Advertisements in Pompeii 1 Introduction: Semantic Stage of the Advertising Process 2 Technical Execution of edicta 3 Textual Elements of edicta 4 Format, Shape, and Colour of edicta

4 Responses to Advertising in Pompeii 1 Introduction: Behavioural Stage of the Advertising Process 2 Acclamationes and Organisers of Shows 3 Programmes of Shows: libelli and Pseudo-libelli 4 Graffiti and Supporters of Gladiatorial Fights

Conclusion

Appendix 1 1 Pompeii

Appendix 2 1 Pompeii 2 Herculaneum

Bibliography

Index of inscriptions

Index of people

Index of places

Über Autor(innen)

Anna Miaczewska, PhD (2019), works as a Lecturer at the Maria Curie-Sklodowska University in Lublin, Poland. She is an archaeologist and historian specialising in the ancient Roman history of the Late Roman Republic and early principate period. She is the author of Roman Discus Lamps: Studies in the Significance and Meaning of Gladiatorial Images (Institute of European Culture, Adam Mickiewicz University in Poznan, 2015).