Communication for Development in the Third World

Theory and Practice
1. Auflage 1991
ISBN: 978-0-8039-9684-7
Verlag: SAGE Publications

Buch, Englisch, 292 Seiten, Gewicht: 324 g

This book analyzes the theoretical perspectives and research approaches in development communication which have emerged over the last four decades and chronicles the process through which scholars and practitioners have sharpened their insights into the role of development communications in Third World nations. The author identifies every historical era in the field of development communication and comprehensively discusses all theoretical perspectives and research approaches which gained currency in each period.

Autoren/Hrsg.

Melkote, Srinivas Raj

Inhaltsverzeichnis

Foreword - Everett Rogers
Introduction to the study of Communication and Development in the Third World
PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES)
The Dominant Paradigm
Early Theories in Comparative International Development
Communication Approach of the Dominant Paradigm
PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM
Denigration of the Dominant Paradigm
Critical Analysis of Early Approaches to Third World Development
Critique of the Dominant Paradigm's Communication Approach
PART THREE: THEORETICAL FRAMEWORK FOR THE EIGHTIES AND BEYOND: FROM EMPIRICAL POSITIVISM TO QUALITATIVE AND NORMATIVE MODELS OF DEVELOPMENT AND COMMUNICATION
Alternative Development Paradigms
Emergence of New Theories of Third World Development and Role for Communication
Another Development
Strategies for Participation and Communication in the Eighties

Über Autor(innen)

Melkote, Srinivas Raj
Srinivas Raj Melkote has been a Professor in the fields of media and communication for more than 30 years. Professor Melkote is currently in his 31st year at the School of Media and Communication in Bowling Green State University, Ohio, USA. He has taught at universities in India, US, and Jamaica. He served as a Fulbright Professor at Manipal University in India and is currently a Fulbright Specialist. Professor Melkote has researched and published extensively on a range of issues ranging from the role of communication in directed social change, participatory communication, international communication, health communication, communication strategies for HIV/AIDS prevention, mass communication theory, quantitative research methods, media effects, and communication pedagogy. His book Communication for Development in the Third World: Theory and Practice for Empowerment, 2nd edition (coauthored with Dr Leslie Steeves) is a core text for courses on media and communication in directed social change in colleges around the world. Professor Melkote’s current interests are examining the role of media and communication in achieving empowerment and social justice. His work in social change communication examines the roles of globalization, economics, politics, and hegemonic discourse in sustaining and widening the inequality gaps between people in societies around the world.