Global South Creator Cultures

1. Auflage 2025
ISBN: 978-1-032-98804-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 216 Seiten, Format (B × H): 156 mm x 234 mm

Global South Creator Cultures situates creator labour within the geographic specificities of nation-states and examines the working conditions of social media creators and the geographical challenges of their work, offering a four-part conceptual framework for studying creator cultures. Rather than placing creator cultures in the Global South against those in the Global North to produce a series of binaries, it puts them in dialogue by shedding light on the distinctive local factors shaping digital production cultures. Its eight chapters examine creator labour through approaches from media, communication, and cultural studies, as well as internet, platform, and creator studies.

Rich with grounded subjective experiences of Global South creators, this collection is essential reading for students and academics of media, communication, and cultural studies, and appeals to anyone interested in understanding the complex relationship between nation-states, social media platforms, and creators.

Zielgruppe

General, Postgraduate, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Mehta, Smith

Bidav, Tugce

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur

Inhaltsverzeichnis

Introduction

Tugce Bidav and Smith Mehta

Chapter 1

Rural Creators, Digital Labour, and Platform Visibility in South India

Srikanth Nayaka

Chapter 2

The Relational Work of Turkish Youtubers: Negotiating Money and Affective Bonding with the Audience

Elif Birced

Chapter 3

Engagement Campaigns in Brazil: Digital Influencers and Visibility Labour on Instagram

Issaaf Karwahi

Chapter 4

Creators at Work: Navigating Dual Careers in the Chilean Platform Economy

Karis K. Wilson and Arturo Arriagada

Chapter 5

From TV to Online Freelancing: Pakistani Creator Labour at the Intersection of Mass Media and Platform Cultures

Elliot Montpellier

Chapter 6

From Fraught Politics to Influencer Ethics: Patriotism, Spirituality, and Survival in Nigerian Creator Cultures

Jaana Serres

Chapter 7

Feminist Activist-Creator Practices of Exposing: Navigating Gender Hate, Algorithmic Moderation, and State Regulation in Hong Kong

Cecilia Ka Hei Wong

Chapter 8

When Platform Becomes Landlords: Algorithmic Gentrification and the Structural Displacement of Kuaishou's Jiazu Creators

Xiaoting Yu

Conclusion

Tugce Bidav and Smith Mehta

Über Autor(innen)

Tugce Bidav is a Lecturer in Digital Labour and Marketing in the Department of Digital Humanities at King’s College London, UK. Her research interests include platforms and cultural production, media and creative labour, and platform work. She is on the founding editorial board of Sage’s new journal Platforms & Society.

Smith Mehta is Assistant Professor of Media Studies at the University of Groningen, Netherlands, specialising in global screen industries and creative labour in the Global South. His research examines platformisation, cultural intermediation, and informal labour across emerging media economies and multilingual production cultures.