McRobbie Be Creative

Making a Living in the New Culture Industries
1. Auflage 2016
ISBN: 978-0-7456-8810-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

In this exciting new book Angela McRobbie charts the'euphoric' moment of the new creative economy, as itrose to prominence in the UK during the Blair years, and considersit from the perspective of contemporary experience of economicausterity and uncertainty about work and employment.
McRobbie makes some bold arguments about the staging of creativeeconomy as a mode of 'labour reform'; she proposes thatthe dispositif of creativity is a fine-tuned instrument foracclimatising the expanded, youthful urban middle classes to afuture of work without the raft of entitlements and security whichprevious generations had struggled to win through the post-warperiod of social democratic government.
Adopting a cultural studies perspective, McRobbie re-considersresistance as 'line of flight' and shows what is atstake in the new politics of culture and creativity. She incisivelyanalyses 'project working' as the embodiment of thefuture of work and poses the question as to how people who cometogether on this basis can envisage developing stronger and moreprotective organisations and associations. Scattered throughout thebook are excerpts from interviews with artists, stylists, fashiondesigners, policy-makers, and social entrepreneurs.

Autoren/Hrsg.

McRobbie, Angela

Inhaltsverzeichnis

Introduction: From The Social Network to The 'FlexibleFrau', Visions of Creative Economy
Chapter One: Unpacking the Politics of Creative Labour: The Rise ofthe Urban Hipster Economy
Chapter Two: The Artist as Human Capital: Looking Back at London,New Labour and the 'Modernisation of Culture'.
Chapter Three: Club to Company
Chapter Four: Gender and Work in the New Creative Economy
Chapter Five: The Time and Space of Creative Labour: A response tothe writing of Richard Sennett
Chapter Six: Fashion Matters Berlin: Start Ups Scenes and FemaleSocial Enterprise
Chapter Seven: Conclusion; Concepts for Project Working in aEuropean Frame

Über Autor(innen)

Angela McRobbie is Professor of Communications at Goldsmiths, University of London.