Buch, Englisch, 414 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 787 g
Buch, Englisch, 414 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 787 g
ISBN: 978-0-415-16244-9
Verlag: Routledge
Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.
This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.
Zielgruppe
General
Autoren/Hrsg.
Weitere Infos & Material
Introduction Part I Culture as Business 1. American Advertising 2. The Mechanical Bride Preface The Mechanical Bride; From Da Vinci to Holmes 3. Culture Is Our Business 4. Joyce, Mallarme, and the Press 5. Letter to Harold Adams Innis 6. Postures and Impostures of Managers Past; Part II Print and the Electric Revolution 7. Media and Cultural Change; 8. The Gutenberg Galaxy; Prologue; The Gutenberg Galaxy; 9. Understanding Media; The Medium Is the Message; Media Hot and Cold; Reversal of the Overheated Medium; Hybrid Energy: Les Liaisons Dangereuses 10. Is It Natural That One Medium Should Appropriate and Exploit Another? 11. Explorations; Stress; Oral-anal; Sherlock Holmes vs. the Bureaucrat; Verbal-Voco-Visual; Milton Had His Daughters; I Have My Dictaphone Part III Oral McLuhan 12. Address at Vision 65 13. Playboy Interview: Marshall McLuhan -A Candid Conversation with the High Priest of Popcult and Metaphysician of Media 14. A McLuhan Sourcebook: Key Quotations from the Writings of Marshall McLuhan 15. Explorations; The Media Fit the Battle of Jericho Culture without Literacy; Cicero and the Renaissance Training for Prince and Poet Part IV Culture and Art: Figures and Grounds 16. From Cliche to Archetype; Archetype; Public Archetype as Cliché 17. The Emperor's New Clothes 18. Pro-log to Exploration 19. Laws of Media; Culture and Communication: The Two Hemispheres; Laws of Media.
