McKelvey / Munslow Fashion Design

Process, Innovation and Practice
2. Auflage 2011
ISBN: 978-1-119-95243-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Shows how the design process can be successfully applied tosatisfy market needs and trends
Fashion design seems to be a glamorous mystery for which onlythe fortunate few have sufficient talent to succeed. In reality,commercially successful results can be achieved if the rightprocesses are followed in the early design process.
Fashion Design sets out basic principles and exercises inorder to make fashion design a logical process, providing aframework from which they can expand your skills steadily.
Fashion Design, 2nd Edition:
* Shows how the design process can be successfully applied tosatisfy market needs and trends
* Has a problem solving approach, with practical design projectsand portfolio exercises to encourage readers to develop theirinnovation, experimentation and versatility
* Pays special attention to computer-aided design (CAD) andemployment opportunities, including an overview of what is involvedin studying and becoming a designer in the contemporary fashionindustry.

Autoren/Hrsg.

McKelvey, Kathryn

Munslow, Janine

Inhaltsverzeichnis

Acknowledgements iii
Contents iv
Preface vi
Introduction 1
Flow chart 2
Analysing the brief 3
Innovation - exercises 5
Developing designs - quick start exercise13
Research 14
Design process 34
Specialist markets 114
Collections 121
Decision making 128
Design using the computer 132
Promotion 138
Promotion - styling 146
The Portfolio 148
Fashion careers 156
Case studies 175
Bibliography 224
Index 225

Über Autor(innen)

Kathryn McKelvey is a Reader at Northumbria University, inthe School of Design. She teaches drawing and visual communicationto Motion Graphics and Animation students, but fashion remains akey component for her own research. Kathryn has worked in thefashion forecasting industry in New York as an illustrator anddesigner.
Janine Munslow is the head of fashion at NorthumbriaUniversity. Previously, Janine worked as a fashion and textiledesigner in London, before setting up her own design labelpartnership, Guerilla Farm, wholesaling in Europe, USA and the FarEast, and with established fashion outlets in London.