McGuire The Analytic Hospitality Executive

Implementing Data Analytics in Hotels and Casinos
1. Auflage 2016
ISBN: 978-1-119-22493-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten, E-Book

Reihe: SAS Institute Inc

Targeted analytics to address the unique opportunities in hospitality and gaming
The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.
Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.
* Understand big data and analytics
* Incorporate analytics into existing business processes
* Identify the most valuable data sources
* Create a strategic analytic culture that drives value
Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Autoren/Hrsg.

McGuire, Kelly A.

Weitere Mitwirkende

Wood, Dexter E.

Inhaltsverzeichnis

Foreword
Acknowledgments
About the Author
Chapter 1: Building a Strategic Analytic Culture in Hospitality
Strategic Analytic Culture
Moving Ahead and Staying Ahead with Prescriptive Decision Making2
Making it Happen
Getting Started
How This Book Can Help
Notes
Chapter 2: Data Management for Hospitality
Data Management Challenge and Opportunity
Data Storage
Data Integration
Data Quality
Measuring the Benefits of Data Management
Responsible Use of Data
Conclusion
Notes
Chapter 3: Data Visualization1
Why Are Visualizations So Important
Visualization Technology
Data
Visualization Types
Creating Powerful Visualizations
Conclusion
Notes
Chapter 4: From Reactive to Proactive Decision Making: Advanced Analytics in Action
Reactive to Proactive Decision Making
Statistical Analysis
Forecasting
Predictive Analytics
Optimization
Machine Learning
Text Analytics
Making it Work - Analytics and Technology
Innovations in Solution Delivery
Real Time and Streaming
Conclusion
Notes
Chapter 5: Analytics for Operations
Operations
Data from Operations
Analytics in Operations
Workforce Planning and Optimization
Queues
The Impact of Queue Configuration
Managing Consumer Perceptions
State of Analytics in Operations
Analytical Resources for Operations
Conclusion
Notes
Chapter 6: Analytics in Marketing
Marketing Data
Advanced Marketing Analytics
Digital Intelligence
Benchmarking Marketing Analytics Capabilities
Technology and People Investments
Conclusion
Notes
Chapter 7: Analytics in Sales
Sales Data
Advanced Analytics for Sales
Benchmarking Sales Analytics
Conclusion
Notes
Chapter 8: Analytic Opportunities in Revenue Management
Revenue Management: A History Lesson
Then Things Changed . . .
Revenue Management Data
Revenue Management Analytics
Sophistication--Revenue Management in Practice
Technology Investments
Conclusion
Notes
Chapter 9: Performance Analytics
Data for Performance Management
Analytics for Performance Management
Performance Analysis Sophistication
Resource Requirements
Conclusion
Notes
Chapter 10: Gaming Analytics
Gaming Data
Gaming Analytics
Casino Floor Revenue Optimization
Fraud and Anti Money Laundering
Gaming Analytics Capabilities
Resource Requirements
Conclusion
Notes
Chapter 11: Pulling It All Together--Building an Analytical Organization
Getting Started--Well Defined, Small Project for Maximum Impact
Organizing Your Analytics Department
The Build Versus Buy Decision
Integrated Decision Making
Conclusion
Notes
Appendix 1: Why Dynamic?
Chapter Questions
References
Index

Über Autor(innen)

KELLY A. MCGUIRE, PHD, is Vice President, Advanced Analytics for Wyndham Destination Network. She leads a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental's companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS's Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world.