Matrisian The Power of Practice Management

Best Practices for Building a Better Advisory Business
1. Auflage 2013
ISBN: 978-1-118-22462-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 320 Seiten, E-Book

Reihe: Bloomberg Professional

How do you build a financial advisory business in today'scompetitive and often-saturated markets? How can you break throughthe clutter, and develop strong and lasting client relationships?We believe it can be done by harnessing the power of practicemanagement!
The Power of Practice Management shows you the"how," "why" and "what" oftaking your business to the next level, introducing you to bestpractices and the thinking behind actions of some of theindustry's top-quartile firms. Author Matt Matrisian leadsyou on a journey filled with intriguing ideas and bottom-linelessons that teach you how to work on your business,not just in it. Whether you're the head of a large advisoryfirm, part of a small practice or just starting out, you willdiscover a roadmap for turning your good business into a betterone.
The author also addresses:
* Making business strategy and planning part of your defined gameplan;
* Transforming your firm's vision and goals to build yourbusiness
* Capitalizing on referral sources and centers of influence
* Your personal brand as a product of intuitive thinking
* And much more.
The Power of Practice Management teaches you how to channelthe strength of your business and connect it to your clients'experiences. The results unlock the secrets to driving customerloyalty, referral revenue, and business prosperity. In the process,you'll also enhance your personal brand - allowing youthe opportunity for business prosperity.

Autoren/Hrsg.

Matrisian, Matt

Inhaltsverzeichnis

Foreword ix
Introduction xi
PART I: BUSINESS STRATEGY AND PLANNING
CHAPTER 1 A Look at the Landscape 3
CHAPTER 2 A View into Top-Performing Firms 13
CHAPTER 3 New Thinking for New Results 23
CHAPTER 4 The Four Essential Disciplines 25
CHAPTER 5 Business Strategy and Planning 37
CHAPTER 6 Living the Vision 45
CHAPTER 7 Building a Business Blueprint 53
CHAPTER 8 Managing Business Performance 67
CHAPTER 9 Benchmarking: Are You Making Progress? 77
PART II: BUSINESS DEVELOPMENT
CHAPTER 10 The Business Development Landscape 87
CHAPTER 11 Target Clients and Niche Markets 97
CHAPTER 12 Landing Your Brand 105
CHAPTER 13 The Elevator Speech 111
CHAPTER 14 A Marketing Plan 115
CHAPTER 15 Referrals: An Untapped Opportunity 127
CHAPTER 16 The Referral Management Process 139
CHAPTER 17 Unlocking Client Feedback 149
PART III: HARNESSING HUMAN CAPITAL
CHAPTER 18 The Value of Human Capital 157
CHAPTER 19 Making the Successful Hire 161
CHAPTER 20 Tapping into Training 171
CHAPTER 21 Job Descriptions and Performance Reviews 177
CHAPTER 22 Climbing the Ladder 187
CHAPTER 23 The Role and Value of Compensation Planning 193
CHAPTER 24 Components of Compensation 201
CHAPTER 25 Creating a Compensation Plan, Step by Step 215
CHAPTER 26 Owner Compensation 223
PART IV: OPTIMIZING OPERATIONS
CHAPTER 27 Operations Optimization 233
CHAPTER 28 Client-Facing Processes 245
CHAPTER 29 The Client Model 263
PART V: BUILDING AND REALIZING VALUE
CHAPTER 30 Preparing for the Future 279
CHAPTER 31 The State of the Industry 281
CHAPTER 32 External Sales 283
CHAPTER 33 Internal Succession 289
Notes 295
About the Author 297
About Genworth Financial Wealth Management, Inc. 299
Index 301

Über Autor(innen)

Matt Matrisian brings nearly twenty years of financialservices industry experience and knowledge to this book. JoiningGenworth Financial Wealth Management, Inc., in 2010 as the Directorof Practice Management, he has worked to enhance the practicemanagement programs offered, including development of a successfulbusiness transition services program and a robust advisor coachingprogram. Matt holds a BA in finance from the University of SouthFlorida and an MBA from the University of Florida.
This publication represents a compendium of experience and ahistory of practice management expertise by Genworth FinancialWealth Management, Inc., AssetMark, and Quantuvis. It symbolizesour long-standing commitment to independent advisors, helpinghundreds of practitioners build great businesses for nearly twentyyears.