Handbook of Strategic e-Business Management

Softcover Nachdruck of the original 1. Auflage 2014
ISBN: 978-3-662-52479-4
Verlag: Springer

Buch, Englisch, 1011 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 15314 g

Reihe: Progress in IS

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.

 

The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Zielgruppe

Research

Autoren/Hrsg.

Martínez-López, Francisco J.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Part A: Background.- Part B: Evolved Strategic Framework for the Management of Companies.- Part C: Key Business Processes, Areas and Activities.- Part D: Emerging Issues, Trends and Opportunities.