Marketing Identities Through Language

English and Global Imagery in French Advertising
2006. Auflage 2006
ISBN: 978-1-349-52600-0
Verlag: Palgrave MacMillan UK

Buch, Englisch, 286 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 386 g

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Zielgruppe

Research

Autoren/Hrsg.

Martin, E.

Inhaltsverzeichnis

List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index

Über Autor(innen)

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.