Publishers, Readers, and Digital Engagement

1. Auflage 2016
ISBN: 978-1-137-51445-5
Verlag: Palgrave Macmillan UK

Buch, Englisch, 226 Seiten, HC runder Rücken kaschiert, Format (B × H): 153 mm x 216 mm, Gewicht: 4249 g

Reihe: New Directions in Book History

This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Zielgruppe

Research

Autoren/Hrsg.

Martens, Marianne

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Verlagswesen
• Geisteswissenschaften Literaturwissenschaft Kinder- und Jugendliteratur, Märchen, Mythen, Sagen
• Geisteswissenschaften Literaturwissenschaft Literaturwissenschaft

Inhaltsverzeichnis

Acknowledgements.- Preface.- Introduction.- 1. A Brief History of the Field.- 2. Branding Books, Branding Readers: Marketing to Teens in the Digital Age.- 3. From Random Buzzers to Figment: Teens’ Affective and Immaterial Labor.- 4. Twilight Saga.com (2009–2012) — Fandom and the Lifespan of a Corporate Fan Site.- 5. Reading The Amanda Project — a Lifecycle of a Pioneering Multiplatform Book (2009–2012).- 6. Conclusion.- Methodological Appendix.- Notes.- Bibliography.- Index.-

Über Autor(innen)

Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.