Classical Rhetoric and Modern Public Relations

An Isocratean Model
1. Auflage 2012
ISBN: 978-0-415-62600-2
Verlag: Taylor & Francis

Buch, Englisch, 208 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 449 g

Reihe: Routledge Research in Public Relations

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle.

By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Autoren/Hrsg.

Marsh, Charles

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Massenmedien & Massenkommunikation
• Geisteswissenschaften Literaturwissenschaft Klassische Literaturwissenschaft Klassische Griechische & Byzantinische Literatur
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Geisteswissenschaften Sprachwissenschaft Sprechwissenschaft, Rhetorik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Geisteswissenschaften Sprachwissenschaft Einzelne Sprachen & Sprachfamilien

Inhaltsverzeichnis

1. Isocrates and Modern Public Relations: An Overview 2. Sophrosyne and Dikaiosyne: Isocrates’ Concentric Ethics 3. Peitho: An Isocratean Model of Persuasion 4. Homonoia: Isocratean Rhetoric and Public Relations’ Social Harmony Frameworks 5. Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm 6. Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations 7. Syggrammata: Isocratean Planning and New Media 8. Paideia: Isocrates’ Rhetorical Education 9. Antilogia: Speaking Against Isocrates 10. Mimesis: Rediscovering Isocrates

Über Autor(innen)

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.