Marsen Professional Writing

4th Auflage 2020
ISBN: 978-1-352-00804-3
Verlag: Macmillan Education
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 282 Seiten, Ebook (PDF)

Reihe: Macmillan Study Skills

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Marsen, Sky

Inhaltsverzeichnis

Dedication.- Acknowledgements.- Preface.- 1. The Writing Process.- 2. Writing Style.- 3. Short Business Documents.- 4. Research Methods.- 5. Journalism.- 6. Public Relations Writing.- 7. Reports and Proposals.- 8. Critical Thinking for Management.- 9. Working in Teams.- 10. Revising and Editing.- Appendix: Job Applications.- Index.

Über Autor(innen)

Sky Marsen has extensive experience in designing and administering communication and professional writing programmes in universities internationally, including the United States, New Zealand and Hong Kong. Her research and teaching expertise focuses on organisational communication, science writing, popular perceptions of technology, and discourse analysis. She also has industry experience in communication and advises business clients on language matters.