Marcus Competing for Capital

Investor Relations in a Dynamic World
1. Auflage 2005
ISBN: 978-0-471-71741-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Reihe: Wiley Finance Editions

Praise for Competing for Capital
"An indispensable guide for investor relations and communicationcounselors alike. With more individual investors in the market thanever before, this book makes navigating the new regulatory playingfield much more possible--and makes clear the path tovictory."
--Michael W. Robinson
Director, Levick Strategic Communications; Former Director ofPublic Affairs and Policy, U.S. Securities and Exchange Commission(SEC); Director of Media Relations, NASD
"More than simply writing a textbook on IR, Bruce Marcus shares hiswealth of experience and critical viewpoint with those seeking tounderstand a fast-changing profession."
--June Filingeri
President of Comm-Partners LLC, Investor Relations Consultant, andEducator
"Bruce Marcus puts some solid ground under the shifting landscapeof being an investor relations professional. A must-read primer forpublic companies."
--Robert C. Roeper
Managing Director, VIMAC Ventures, LLC
"As the song lyrics go, 'everything old is new again,' but thistime with a vengeance. Disclosure has always been the touchstone ofsecurities laws, but now more disclosure is required on a real-timebasis with heightened accountability. Competing for Capital is amust-read for those in the securities industry, providing insightsinto securities markets, the information age and technology, andtheir impact on the job of investor relations professionals.Investors come in all shapes and sizes from around the globe, andinvestor relations personnel have their work cut out for them toprovide clear, comprehensible, and comprehensive information,accessible to the novice and sophisticate alike. Competing forCapital shows them the way."
--Donna L. Brooks, Esq.
Partner, Shipman & Goodwin, LLP
"Competing for Capital puts our recent turbulent financialmarketplace in context, provides solid information for both new andexperienced investor relations practitioners, and offers insightsinto the future of IR--all in Bruce Marcus's easy-readingstyle."
--Dixie Watterson
IR consultant, Communica Partners
"Competing for Capital aptly illustrates how investor relations hasbecome a major corporate responsibility in generating trust, andhow the profession must realize now more than ever that the needsof investors have changed because of technology, regulation, andglobalization."
--Mark Kollar
Managing Director, Cubitt Jacobs & Prosek

Autoren/Hrsg.

Marcus, Bruce W.

Inhaltsverzeichnis

Acknowledgments ix
Preface xiii
CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor--and What Influences theInvestment Decision 9
This Ain't Your Father's House No More
CHAPTER 3 Regulation 27
Rules Of Disclosure--The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . ..
CHAPTER 5 Talking to the Financial Community and the Shareholder89
Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media165
On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to GetThere?
Index 209
About the Author 217

Über Autor(innen)

BRUCE W. MARCUS, a pioneer in investor relations and a consultant serving some of the nation's largest corporations, is a longtime Wiley author whose first of several bestselling books on investor relations, Competing for Capital, was published by Wiley in 1977. He is a widely published author of hundreds of articles and more than a dozen books on investor relations, ERISA, and marketing; a Connecticut-based consultant to some of the nation's largest corporations and to many professional service firms; and the editor of the internationally read newsletter, the Marcus Letter (www.marcusletter.com). As a marketing expert, he has been at the forefront of instituting fundamental changes in the art of marketing professional services, and is responsible for creating innovative marketing programs for both large international and small accounting, law, and consulting firms. He is the coauthor, most recently, of Client at the Core (Wiley). His e-mail address is [e-mail].