Texts, Images, and Interactions

A Reader in Multimodality
1. Auflage 2015
ISBN: 978-1-61451-164-9
Verlag: De Gruyter

Buch, Englisch, 401 Seiten, Format (B × H): 155 mm x 230 mm, Gewicht: 614 g

Reihe: ISSN

This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed.

The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance.

Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.

Zielgruppe

Emergent researchers, researchers unfamiliar with multimodality, undergraduate and lower-level postgraduate students

Autoren/Hrsg.

Maier, Carmen Daniela

Norris, Sigrid

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Geisteswissenschaften Sprachwissenschaft Textlinguistik, Diskursanalyse, Stilistik
• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften

Über Autor(innen)

Sigrid Norris, Multimodal Research Centre/Auckland University of Technology, Auckland, New Zealand; Carmen Daniela Maier, Aarhus University, Aarhus, Denmark.